Your 3D product configurator, with imagery that earns the click.

A configurator lets a shopper build their own version — this finish, that fabric — and watch it update. The interaction is the easy part; the hard part is having a believable, color-true image ready for every combination. That's the part we render. Loomfield produces the full variant set behind your configurator, from a single reference per product.

What it is

The configurator is the interface. We render what it shows.

Strip a 3D product configurator down and it's two things: option logic and imagery. The logic — picker, rules, add-to-cart — is well-trodden ground. The imagery is where projects stall, because every option a shopper can pick needs its own photoreal frame, and a configurator full of placeholders or off-color stand-ins converts worse than no configurator at all.

We don't build the configurator — we render the pictures it puts on screen. True to the material, and consistent enough that swapping an option feels like one product changing, not five separate photos cycling past.

Why it works

Rendered for the way a configurator is used

One reference is enough

No 3D model, no sample of every variant. A supplier photo, a sketch, or a swatch set — and we render the rest.

Locked to the real swatch

Every option renders to your true finish, so the preview a shopper lands on is the piece that lands on their doorstep.

Framed to swap clean

Each variant shares one angle, scale, and light, so a configurator change reads as the material moving and nothing else.

How a project runs

From a reference to a full configurable set

1
Send one reference per product. Photo, sketch, or swatches.
2
List the options. Finishes, fabrics, materials, and any layout variants.
3
We render every combination. Color-true and consistently framed.
4
Drop the set into your configurator — however it's built or hosted.
FAQ

Common questions

What is a 3D product configurator?
It's the interface that lets a shopper choose options and watch the product update to match. The choosing is software; the visuals are a set of variant images. We're the studio that renders those images — photoreal and color-true.
Do you build the configurator itself?
No — we're a rendering studio, not a software shop. We produce the variant imagery your configurator shows and work alongside whatever platform you've built or bought.
How many variants can you render?
However many you sell. Eight finishes across three fabrics is one matrix to us — all from a single reference, all framed to match.
How is this better than a generic 3D model?
A generic model tends to look like a model and miss the real color. Our renders read as photographs and lock to your actual swatches, so every option matches the product that arrives.
Related

Explore more

See a variant set of your own

Send one product and its options. We'll render a free sample set so you can see exactly what your configurator would show.

See a sample set